See new angles
Refract helps companies reach their next level by defining their identity
Technology alone no longer wins
How people
identify
with you does
In a noisy market, who you are and how you connect matter as much as what you make
Speed and scale are no longer differentiators. Everyone moves fast now.
The problem is that as companies scale, they lose their signal.
Purpose gets diluted. Messaging fragments. Teams run fast in different directions.