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      <image:caption>Matt is a communications strategist and leader with nearly two decades of experience crafting stories, advising CEOs and founders, and leading communications for category-defining companies including Zendesk and Facebook. He has seen firsthand what works and what doesn’t when companies reach critical turning points. He has led IPOs and public company communications, navigated corporate rebrands and market shifts, managed international crises, and created new categories and enduring brands. He founded Refract Strategies in 2022 to guide even more leaders through critical transitions, define their purpose and communicate it with the world.</image:caption>
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